1. Who are we?  

This website ('Site') is managed by GRAVITAS LLC, a registered company in Los Angeles, California ('Gravitas, Gravitas Club', *'we', *'us', and/or *'our'). Our registered office is situated at 435 CAMDEN DR, N, BEVERLY HILLS, CA, 90210. Feel free to get in touch with us using the contact details provided in the 'Contact' section below. 

The entity accountable for your Personal Information is the Gravitas LLC entity you engage with as a customer, member, or membership applicant (*'Gravitas Club', *'we', *'us', and/or *'our' 

2. What does this privacy policy cover?  

This privacy policy ('Policy') is applicable to the Personal Information collected from you, whether you are a user of this Site or an applicant, member, customer, or guest ('you' or 'your,' as interpreted accordingly). The Policy outlines (1) the collection, utilization, and disclosure of Personal Information and (2) the privacy rights of California residents regarding their Personal Information under the California Consumer Privacy Act ('CCPA'), including how these rights can be exercised. 

The term 'Personal Information,' as used in this Policy, encompasses any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual, or, if required by applicable law, a household. Any other capitalized terms without definition in this Policy shall carry the meanings assigned to them in relevant laws. 

By utilizing our Site or providing your Personal Information, you are considered to accept the terms outlined in this Policy. Therefore, we encourage you to carefully read these documents. If you do not agree with this Policy, please refrain from accessing the Site or submitting Personal Information to us 

3. Personal Information Collection, Use, and Disclosure 

This section outlines (1) the categories and sources of Personal Information collected, (2) examples of the types of information within each category, (3) the purposes of using each category, and (4) how Personal Information is disclosed. 

Contact Information: Categories and Sources of Personal Information 

We collect this information from: 

• You (e.g., newsletter sign-ups, account creation, purchases, customer service inquiries). 

• Third-party services (e.g., online reservations, travel aggregators). 

• Other third-party partners (e.g., collaborating brands, event co-hosts). 

Representative Data Elements 

Data elements include name, address, email, business address, phone number, gender, and date of birth. Contact Information for related persons may also be collected. 

Purpose for Collecting, Using, and Sharing Personal Information 

We use Contact Information for various purposes, including processing membership applications, subscription fees, bookings, purchases, sending communications, surveys, and for legal and regulatory compliance. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Contact Information may be disclosed to the "Gravitas" group family of companies, partners, vendors, and service providers. 

Government Identification Information: Categories and Sources of Personal Information 

This information may be collected from you in connection with your membership application. 

Representative Data Elements 

Data elements may include a copy of your passport, driver’s license, or birth certificate. 

Purpose for Collecting, Using, and Sharing Personal Information 

We collect Government Identification Information to verify eligibility for reduced membership fees, following Club Rules. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Government Identification Information may be disclosed to the "Gravitas" group family of companies and service providers. 

Technical Information: Categories and Sources of Personal Information 

We collect this information from you, your devices, and third parties through technologies like cookies. 

Representative Data Elements 

Data elements include IP address, device identifiers, location, browser type, and interaction details. 

Purpose for Collecting, Using, and Sharing Personal Information 

Technical Information is used for identification, improving services, marketing effectiveness, and legal compliance. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Technical Information may be disclosed to the "Gravitas" group family of companies, vendors, and service providers. 

Relationship Information: Categories and Sources of Personal Information 

This information is collected from your interactions with "Gravitas" or its Sites and from third parties providing publicly available information. 

Representative Data Elements 

Data elements include personal and household characteristics, demographics, preferences, membership data, education, employment, and social media engagement. 

Purpose for Collecting, Using, and Sharing Personal Information 

Relationship Information is used for membership administration, personalized communications, analytics, service improvement, and legal compliance. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Relationship Information may be disclosed to "Gravitas" group family of companies, vendors, and service providers. 

Transaction and Reservation Information: Categories and Sources of Personal Information 

This information is collected when you visit "Gravitas," and its amenities, make purchases, or interact with the organization. 

Representative Data Elements 

Data elements include booking and reservation history, purchase history. 

Purpose for Collecting, Using, and Sharing Personal Information 

Transaction and Reservation Information is used for business relationship fulfillment, customer service, membership administration, personalized communications, analytics, and legal compliance. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Transaction and Reservation Information may be disclosed to the "Gravitas" group family of companies and service providers. 

Financial Information: Categories and Sources of Personal Information 

This information is collected directly by you and payment processors or financial institutions. 

Representative Data Elements 

Data elements include payment card information and bank account details. 

Purpose for Collecting, Using, and Sharing Personal Information 

Financial Information is used for membership processing, relationship fulfillment, fraud monitoring, and legal compliance. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Financial Information, directly collected by payment processors, may be disclosed to the "Gravitas" group family of companies. 

Audio/Visual Information: Categories and Sources of Personal Information 

This information is collected from you, automatically, or from third parties providing publicly available information. 

Representative Data Elements 

Data elements include photographs and video images. 

Purpose for Collecting, Using, and Sharing Personal Information 

Audio/Visual Information is used for security, fraud monitoring, and business purposes, in accordance with the law. 

Categories of Other Entities to Whom Personal Information is Disclosed 

Audio/Visual Information may be disclosed to "Gravitas" group family of companies and service providers. 

Sharing of Personal Information 

Please note that Personal Information may be shared (1) in case of a business sale or transfer of assets, or (2) to comply with legal obligations, enforce terms and conditions, or protect against loss or damage. 

We may also anonymize, aggregate, and de-identify collected data for internal business purposes, sharing it for commercial, statistical, and market research purposes. 

4. Payment Information 

Credit/debit card payments and other transactions are processed by third-party payment providers. We don't directly process or store debit/credit card data. 

Card or payment data submitted for membership applications or subscription fees may be stored for processing. We use this information for future payments and store it in accordance with legal obligations. 

5. Tracking and Do Not Track Disclosures 

Parties other than "Gravitas" may collect Personal Information about users' online activities. Users can enable Do Not Track ('DNT') in browsers, and we will honor requests not to track across the Internet. 

6. Children 

The Site is not directed at children under 13, and we don't knowingly collect their Personal Information. If you believe a child under 13 provided Personal Information, please contact us for removal. 

7. Security 

Users with passwords or logins are responsible for keeping them confidential. While we implement security measures, we can't guarantee complete security. Technical and organizational measures are taken to protect submitted Personal Information. 

8. Personal Information Retention 

Personal Information is retained as necessary for outlined purposes or legal requirements. Retention periods are determined based on data sensitivity, processing purposes, legal requirements, and alternatives for achieving purposes. 

Upon expiry of the retention period, Personal Information is securely destroyed or anonymized in accordance with applicable laws. 

9. Your Privacy Rights 

Applicable data protection laws grant specific rights. California residents under the CCPA have rights to know, delete, and opt-out from data sharing. Requests can be made by emailing contact@gravitasclub.com 

Verification and authorized agent procedures are in place to protect Personal Information during requests. 

10. Changes to Our Privacy Policy 

Changes will be posted on the website. Material changes will be notified if required by applicable law. 

11. Last Updated 

This Policy was last updated on 02/01/2024. 

12. Contact 

For questions, comments, or requests, contact contact@gravitasclub.com